Do you have an about page on your blog?
Did you know that this page is likely going to become the most useful and popular page on your blog?
I'm surprised to see many new and old bloggers did not actually realize it and never got their about page properly written!
Want to write an impressive about page that is worth reading?
Writing an impressive about page is not just about throwing in a bio about yourself.
There are several steps you should consider in order to get the most benefits out of this important page.
Today, I will walk you through step by step to write an impressive about page that would make your potential readers come back for more of your posts.
Let's get started!
1. What Value Do You Give Your Readers?
This is important!
Most successful blogs were created to provide values to their readers.
Your about page should ALL be about the values you can give to your readers.
They want to know how you're going to help them.
So, make it clear to your readers what are the things you write that's going to be useful to them.
Tell them all about the important topics that you're going to share, how will that help them in what way, and who is it intended for.
2. Who Is It For?
Most people try to target everyone when they first started writing a blog.
This is one of the top 5 mistakes by most bloggers.
We don't need to target "all the people", we want to target the right people.
It is always good to tell them right away. Who is your blog intended for?
For example, you could say: "If you love cooking and want to find out more about healthy food recipes, you're at the exactly right place."
That way, you will immediately let them realize that this site is created for them and easily connect with them.
Of course, some of the visitors who are not interested in cooking or did not want to find food recipes may just leave your site and never come back again.
But that is absolutely fine. Remember, we don't need to target ALL people. We need to target the RIGHT people.
By giving them the heads up, your ideal audiences can quickly feel connected with you.
3. The Bio About Your Blog
Yes, and people usually begin by talking about themselves.
But in reality, your potential readers are actually more interested in knowing about how your site is going to benefit or interest them. Before you even start talking about yourself, try to answer these questions.
Why Should They Read Your Blog?
Give them a reason why they should read your blog. Try sentences like the example I've given above. If you like X, then you'll feel right at home here.
What Can They Expect From This Blog?
Are they going to get advice on cooking? Healthy recipe? Business advices? Tell them what is your blog mainly about.
Which Types of Posts Do You Write?
Do you have any awesome series of posts that you're really really proud of? Where can they start reading or where to find them?
Why Should They Believe What You Say?
If you have any quality contents that has been published in other major publications or interviews, this is a good time to show it off to them!
Or if you don't, it is also ok to tell them if you're still learning but you love to share things as you've discovered them. Just be honest!
How Did You Get Started?
Were you inspired by anyone or certain events that happened in your life that got you started?
You can be personal about this one and tell them a story! It would help to connect better with them if they know you this much right?
4. Now, About Yourself
Yes! Your readers do want to know who is behind this blog.
But just make sure you don't write like 20 randoms facts about yourself and nothing else!
Instead, try to share with them about your life and how it relates to your blog. Talk about how your blog fits into it, why do you start writing on that topic.
Then, and only then, share some random, relatable bits of info about yourself.
Like which city you live in, what are your hobbies and any other thing that is very "you".
This can be a really great way to connect with your audience, without filling up the whole page all about yourself.
5. Lastly, Don't Forget The Call To Action!
Often times I see people who are just starting a blog, would start by talking about themselves then about their blog and then that was the end of their about page.
It is not only posts that you need to have your call to action.
Like I said above, your about page is likely going to become popular and the most useful page for your readers to know more about you and the site.
That is exactly a good place for your to take the opportunity to connect with them.
Let them know where and invite them to say hi to you.
Tell them where to reach you on Twitter, Facebook or Instagram!
Now Your Turn.
So these are the important steps that I think will help you write an impressive about page that is worth reading.
What do you think? Let me know in the comments if I have missed out anything!
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